Sue Bird says joining ownership group of the Seattle Storm felt inevitable

business2024-04-30 14:08:497671

SEATTLE (AP) — Becoming a part-owner of the only WNBA franchise she ever played for felt like an inevitability for Sue Bird.

It’s one more thing Bird is adding to an already busy agenda in retirement.

“I don’t think there was a matter of timing. … It’s not about this being the right time, or wrong time, or really anytime,” Bird said on Monday. “I feel like it was kind of inevitable, and a lot of ways something I always wanted, something that I’ve always had in the back of my head. And then for whatever reason this is just when it worked out.”

The Seattle Storm announced last week that Bird would be joining the ownership group for the franchise adding an expected piece to her business portfolio that’s helping define the post-playing part of her career.

There is Bird’s production company “A Touch More,” founded with fiancée Megan Rapinoe. There’s her media and commerce company — “TOGETHXR” — that was founded with Alex Morgan, Chloe Kim and Simone Manuel. She’s also a part-owner of Gotham FC in the NWSL.

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